Peugeot’s history began in the 19th century – 1810, and it was Armand Peugeot’s passion for anything mechanical that contributed to the production of the first motorised vehicle. In collaboration with Leon Serpollet, he successfully achieved that in 1889. In the year to come, the visionary Armand created Peugeot’s first petrol-driven car. From that moment on, the company signed collaborations with other prominent figures in the industry such as BMW and Ford, in order to develop innovative, unique engines. In 1929, Peugeot released its first mass-produced vehicle, known as the 201. That was the vehicle that facilitated the passage from a small business to a significant mass producer. Certainly, interest in innovation has been, until today, the central premise in the creation of products such as the Peugeot 407 SW tyres.
Select the Peugeot 407 SW tyres that are fitted to your car and you’ll enjoy driving as never before. Due to the perfect mixture of innovation and tread technology, the tyres you select should maximise your car’s performance, while guaranteeing your safety and comfort, in all driving terrains. Look through the varied catalogue of products available on eiretyres.com, and you’ll rediscover driving.