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Our contribution to more sustainability

Sustainable product range

You will already find sustainable and resource-saving tyres in our product range.

Our sustainability seal

Sustainable products earn an award with us.

Our know-how as your help

We give valuable tips: What can you do simply for yourself as a motorist?

Sustainability starts with the purchase of tyres, continues in daily driving behaviour and ends with the professional disposal of used tyres. We at eiretyres.com - Europe's largest online tyre retailer - offer suggestions on this crucial topic, give tips on how to find tyres and report on which innovative products and ideas tyre manufacturers are planning. Only together can the goal be achieved - more sustainable.

Sustainability drives both consumer choices and government policies, as evidenced by the impressive growth of the green tyre market. Those tyres, which use environmentally friendly materials and cutting-edge technologies, promise significant energy efficiency and environmental performance improvements.

Another compelling reason to invest in eco-friendly car tyres is the increasing popularity of electric vehicles. These tyres help improve vehicle performance and play a critical role in addressing the challenges of limited electric vehicle range. The continued demand for eco-friendly tyres in the OEM sector highlights the vital role these products play in shaping the future of the automotive industry.

During the forecast period from 2021 to 2027, the green tyre market is expected to grow at a CAGR of 11.02%.

Consumers' desire for environmentally friendly mobility solutions is increasing the demand for "green" tyres that are both energy efficient and environmentally friendly. An essential factor in these tyres is the type of materials used. Tyre manufacturers are working to replace rubber with synthetic composites, which often contain silica. Silica replaces the rubber in the tread, minimising friction on the road and reducing rolling resistance. As a result, energy efficiency increases, as rolling resistance accounts for about 10-15% fuel consumption in cars and up to 30% in trucks. Although low rolling resistance tyres only reduce this by 2 to 3 %, the associated fuel savings are still environmentally friendly.

Among the market leaders in environmentally friendly car tyres are corporations such as Michelin, Bridgestone, Continental, Goodyear Tire & Rubber Company, Pirelli & C. SpA and many others. These manufacturers continuously invest in product innovation, research and development, mergers and acquisitions, and geographic expansion.

Source: Report: Automotive Green Tires Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027) (09.2022) (Date: 26.10.2023)

We offer you a quick search for more sustainable tyres

With the help of our search filters, you can quickly and easily search for tyres that are, for example, fuel-efficient or resource-saving.

The EU label - an essential part of your tyre choice

When choosing a tyre, pay attention to the values of the EU tyre labels. These give you a good overview of whether a tyre is fuel-efficient.

Our fitting partners - efficient delivery and waste tyre disposal

When purchasing, use the option to get your tyres fitted by one of our partner garages. This way, your used tyres will also be disposed of properly.

Retreaded tyres - sustainable and extremely resource-friendly

When it comes to quality and safety, retreaded tyres can definitely compete with brand new tyres. The proof for this is that you receive a two-year manufacturer's warranty on retreaded tyres - just like on new tyres.

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Tyres for electric cars - It has to fit!

Electric cars are becoming more and more popular. However, both electric and hybrid cars require special tyres.

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